Marketing with Intent

Go ahead, buy a TV ad, is anyone still watching?  Banner ads?  Email marketing?  What a scourge.  Social media?  Place your brand in the hands of a loud and/or obnoxious influencer?

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In the late 90's the Internet flipped the business of advertising on it's head, and just when we thought we had all that sorted, the pandemic did it again.  Now all of a sudden, connecting with your consumer is only part of the problem...

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John Elkington coined the term 'triple bottom line' more than 25 years ago, but it wasn't until The Great Resignation that the true impact of those initiatives (or lack thereof) was felt.

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Corporate Governance will never be the same, and we're not going back to the world we left, but like it or not, the pace of change will only continue to accelerate.  Is your organization ready for 'What's Next?'